STORYTELLING

Time Well Spent

How Our Leisure Activities Made Us Who We Are

The history of Canadian storytelling is one of remarkable endurance and adaptation. From the unadorned narratives of early explorers to today’s digital platforms, reading has remained central to Canadian culture. While the mid-19th century saw literature flourish through advances in printing and transportation, the early 20th century brought transformative changes across all media.

Radio broadcasting emerged in the early decades of the 1900s, expanding from a single pioneering station to dozens within just a few years. Soon after, television made its debut at the Canadian National Exhibition, though its widespread adoption would be delayed by World War II. Meanwhile, theatre evolved through community productions and drama competitions, helping establish a distinctly Canadian voice. Through these parallel developments, Canadian performers and writers began championing home-grown productions across all media forms.

Today, Canadians are among the world’s most avid media consumers, dedicating significant time to television viewing, though less than half of this content is domestically produced. Nearly all Canadians read for pleasure, making it one of the most time-consuming leisure activities after television and music. As traditional media evolves into multi-platform entertainment, both reading and viewing habits continue to adapt, demonstrating the remarkable resilience of storytelling in Canadian culture.

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All Photographs Courtesy of Mission Community Archives